👋 Who are we?

Nordhealth (OB:NORDH) is the leading provider of cloud-based Practice Information Management Software (PIMS) to veterinary and therapy professionals.

Over the last three years, we have grown our Annual Recurring Revenue (ARR) and team size by almost 10x. Today, more than 30,000 therapy and veterinary professionals use our software everyday to help treat over 20 million patients annually across 35+ countries. It’s been an exciting growth journey so far and we are just getting started. Our mission is to enable healthcare professionals to deliver better patient care through software, with a goal to help serve over 200 million patients by 2030. In support of this growth mission, in May 2021, Nordhealth raised €120M through a public-listing on Euronext Growth Oslo stock exchange.

Nordhealth is a remote-first company, headquartered in Helsinki, Finland. Our 430+ employees work either remotely or from offices/collaboration hubs. While our market presence is currently strongest in the Nordics, our customer base is rapidly growing in North America and Europe, with clients in the US, UK, Spain and many others. For more information, visit our company’s website at www.nordhealth.com

About the role

We are here to create great healthcare products. That’s at our very core, but it’s the people who make companies great, not the other way around. We spend more time with our co-workers than anyone else in our lives. Being part of an exceptional team is not only important for your personal mindfulness but key for your professional progression.

The HubSpot Operations Specialist is the operational backbone for all HubSpot-related processes across Nordhealth’s Veterinary and Therapy business units.
They ensure HubSpot remains the single source of truth for go-to-market data and workflows, driving efficiency, consistency, and visibility across Marketing, Sales, and Revenue Operations.

This role combines system ownership, process enablement, and hands-on campaign support to help GTM teams work smarter, faster, and with higher data reliability! 🚀

Your key responsibilities include:

1. System Ownership & Support

• Serve as first-line HubSpot support for Sales and Marketing teams across Vet and Therapy.

• Manage and triage tickets via the RevOps HubSpot request queue, escalating complex issues as needed.

• Maintain data hygiene and property structures, ensuring alignment with naming conventions, deduplication, and correct field dependencies.

• Audit user activity and implement guardrails for pipeline discipline, record ownership, and lifecycle consistency.
  

2. Process & Funnel Management

• Review, document, and optimise Therapy funnel configuration, including lead statuses, lifecycle stages, MQL logic, and deal pipelines.

• Support Vet funnel visibility by maintaining accurate Enterprise, SMB, and Country-level segmentation.

• Coordinate lead scoring and routing improvements to ensure timely assignment and follow-up.

• Support closed-lost reason tracking, disqualification logic, and trend reporting for both BUs.

3. Marketing & Campaign Enablement

• Build and maintain emails, forms, landing pages, and smart lists for campaign execution.

• Support Marketing Managers in creating and scheduling multi-channel workflows (email nurtures, PLG triggers, re-engagement flows).

• Standardise UTM and lead source tracking across paid, organic, and referral channels.

• Maintain marketing asset libraries and templates to streamline recurring campaign operations.
  

4. Automation & Data Quality

• Design, test, and maintain automation workflows (e.g. lead assignment, notifications, renewal reminders, and commercial change tracking).

• Support the migration of existing manual processes (spreadsheets, emails) into HubSpot-based automations.

• Partner with RevOps to implement AI-enabled data enrichment and usage-based pricing workflows.

• Contribute to HubSpot sandbox testing for upcoming changes before production release.
  

5. Reporting & Analytics

• Maintain and enhance HubSpot dashboards for Therapy and Vet Marketing & Sales teams.

• Collaborate with RevOps and BI teams to ensure accurate funnel data in Power BI, validating key metrics (Lead → MQL → Demo → Closed Won).

• Support campaign performance tracking, calculating CPL, CPD, and ROI where applicable.

• Assist in reconciling HubSpot data with NetSuite and ChartMogul for MRR and revenue insights.
  

6. Training & Documentation

• Develop training materials, Loom videos, and Notion guides for HubSpot users.

• Conduct onboarding sessions for new Sales and Marketing hires.

• Create and maintain change logs and process documentation for RevOps governance.
  

What will help you to be successful in this role?

The ideal candidate is a data-driven CRM operations specialist with strong HubSpot expertise and a solid understanding of marketing and sales funnels in a B2B SaaS environment. In addition, our humble wishlist includes:

• Analytical and structured, able to translate business processes into clean CRM configurations.

• Hands-on, comfortable with workflows, custom properties, and report building.

• Collaborative, used to supporting both Marketing and Sales teams.

• Curious and proactive, always looking for ways to automate, improve, and standardise.

• Ideally, have 2–5 years of experience in CRM or RevOps roles, proficient in HubSpot, and exposure to reporting tools (Power BI, Looker, or similar).

• Fluent in English, with a pragmatic and problem-solving mindset.

Strategic & Development Focus

• Strengthen HubSpot data literacy: develop skills in Excel, SQL, and Power BI to interpret funnel and campaign data.

• Support PLG and mid-market growth in Therapy: improve segmentation, scoring, and lifecycle automation.

• Support Enterprise motion in Vet: standardise deal management, reporting, and AI-scribe product workflows.

• Participate in RevOps transformation initiatives, including data governance, and unified funnel dashboards.
  

Success Factors

• Recognised as the go-to HubSpot expert across both business units.

• Consistent data hygiene and property alignment enabling reliable dashboards.

• Improved user adoption and accountability across Sales and Marketing.

• Measurable contribution to funnel visibility and automation efficiency.

• Ability to translate commercial needs into scalable HubSpot solutions.

Key Challenges

• Balancing daily support with long-term optimisation projects.

• Managing diverse stakeholder expectations across countries and business units.

• Navigating evolving GTM motions (PLG, Enterprise, AI upsells).

• Ensuring consistent data quality across multiple systems of record.

What’s in it for you?

At Nordhealth, we do things a little bit differently. We value continuous improvement, diverse teams and autonomy which drive our collaboration. Our global healthcare domain is rapidly developing and we are seeking colleagues who enjoy working in this type of environment. 🌎

In addition, we offer:

• The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare

• Competitive compensation and benefits

• Learning and professional growth opportunities

• The tools you need, and enjoy using

• Frequent company events and talented colleagues from around the world

If you enjoy working in a fast-growing and international environment with the possibility to make an impact, this might be the perfect job for you. Apply now! We'll fill the position as soon as we find the right person.