👋 Who are we?

Nordhealth (OB:NORDH) is the leading provider of cloud-based Practice Information Management Software (PIMS) to veterinary and therapy professionals.

Over the last three years, we have grown our Annual Recurring Revenue (ARR) and team size by almost 10x. Today, more than 30,000 therapy and veterinary professionals use our software everyday to help treat over 20 million patients annually across 35+ countries. It’s been an exciting growth journey so far and we are just getting started. Our mission is to enable healthcare professionals to deliver better patient care through software, with a goal to help serve over 200 million patients by 2030. In support of this growth mission, in May 2021, Nordhealth raised €120M through a public-listing on Euronext Growth Oslo stock exchange.

Nordhealth is a remote-first company, headquartered in Helsinki, Finland. Our 430+ employees work either remotely or from offices/collaboration hubs. While our market presence is currently strongest in the Nordics, our customer base is rapidly growing in North America and Europe, with clients in the US, UK, Spain and many others. For more information, visit our company’s website at www.nordhealth.com

About the role

We’re looking for a Product Marketing Manager for our Therapy Unit to drive product adoption across our markets (Norway, Finland, Denmark)!

This role sits at the intersection of Product, Marketing, and Revenue Growth, with a clear mandate: make adoption the path of least resistance. That means deeply understanding how clinics and practitioners evaluate, buy, onboard, and expand, and shaping the levers that influence those decisions.

You’ll work across pricing and packaging, positioning, GTM strategy, and lifecycle touchpoints, bringing these levers together to drive adoption and expansion across our portfolio.

If you’ve operated in competitive B2B environments, where growth depends on sharp positioning, smart monetisation, and strong cross-functional execution, you’ll feel at home here.

success KPI: product adoption! 🚀

Your key responsibilities include

• Own product adoption across markets and segments, with a focus on driving new customer growth, expansion, and retention

• Shape pricing, packaging, and bundling strategy to reduce friction to value and create clear upgrade paths across products and customer segments

• Define and refine positioning and value propositions that resonate with different ICPs and markets

• Translate customer and market insight into action using win/loss data, product usage, and research to continuously improve how we go to market

• Partner closely with regional teams (Sales, CS, Marketing) to understand local dynamics (willingness-to-pay, competition, regulation) and ensure our approach lands in-market

• Lead GTM initiatives: from product launches to pricing changes, including messaging, enablement, rollout, post rollout measurement

• Work cross-functionally with Product and Finance on monetisation frameworks, segmentation, and growth opportunities

• Track performance and iterate fast: measuring impact across activation, adoption, expansion, and churn
  

What will help you to be successful in this role?

Ideally, you have already gained some experience from working in a fast growing, global SaaS company. In addition, our humble wishlist includes:

• Extreme ownership and experience operating in high velocity environments

• 5+ years in Product Marketing or Growth roles, with experience driving adoption and expansion

• Track record of influencing growth through multiple levers — pricing, positioning, GTM, product-led initiatives

• Experience in competitive B2B environments (e.g. fintech, payments, SaaS) where differentiation is hard-won

• Hands-on experience across multiple European markets: you understand the nuance across countries and segments

• Strong analytical mindset: comfortable working with data, building business cases, and connecting insight to action

• Ability to influence cross-functional stakeholders (Product, Sales, Finance, regional teams) without formal authority

• Clear and structured communicator: able to simplify complexity and align teams around a direction

Nice to have

• Experience in healthcare, vertical SaaS, or regulated industries

• Familiarity with pricing strategy, packaging, or monetisation models

• Experience with self-serve / PLG motions and lifecycle-driven growth

• Exposure to pricing research methodologies or experimentation frameworks

What’s in it for you?

At Nordhealth, we do things a little bit differently. We value continuous improvement, diverse teams and autonomy which drive our collaboration. Our global healthcare domain is rapidly developing and we are seeking colleagues who enjoy working in this type of environment. 🌎

In addition, we offer:

• The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare

• Competitive compensation and benefits

• Learning and professional growth opportunities

• The tools you need, and enjoy using

• Frequent company events and talented colleagues from around the world

If you enjoy working in a fast-growing and international environment with the possibility to make an impact, this might be the perfect job for you. Apply now! We'll fill the position as soon as we find the right person. 

Recruitment Fraud Alert

Nordhealth only communicates with candidates through our Applicant Tracking System (Teamtailor: @ finnishnetsolutions.teamtailor-mail.com) or via official @nordhealth.com emails (e.g. name.surname@nordhealth.com or careers@nordhealth.com). We post roles only on our Careers page, LinkedIn, and trusted job boards. Contact from any other source should be considered suspicious. If you are contacted by someone claiming to represent Nordhealth and you are unsure of their legitimacy, please contact us directly at careers@nordhealth.com. Your safety and trust are very important to us!